jobs in mumbai: Assistant Manager

Experience:6 - 8 Years

Location:Mumbai, Mumbai Suburbs

Education:UG - Any Graduate - Any Specialization

PG - MBA/PGDM - Marketing

Industry Type:FMCG/Foods/Beverage

Role:Product/Brand Mgr

Functional Area:Marketing, Advertising, MR, PR

Posted Date:01 Jan

Job Description

1. Responsible for creation of Brand Plans & implementation of Marketing strategies

2. Achieving Brand Volume & Market share targets.

3. Generation of Consumer Insights, Strategic Consumer Communication for the brand by close interaction with Advertising Agencies.

4. Monitoring the sales figures and analyzing them.

5. Product / Variant launches.

6. Developing brand strategies.

7. ATL & BTL activities at a National Level

Desired Candidate Profile

Should have minimum 5 - 8 yrs of experience with indepth knowledge in Media Planning, Advertising, Brand Management in FMCG Sector.

Candidates should have Customer focus, Leadership, Innovation, Work perfection, Managing Complexity, Resource utilization, Team Working, Communication, Winning Attitude, Result Orientation, Decision Making ability.

Candidates with FMCG background only apply.

Company Profile

PARLE AGRO is a trusted household name and has been refreshing India since two decades with leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro is associated with many firsts. We were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox Hard Mints and Buttercup candies. This was soon followed by two more brands - Buttercup Softease and Frewt Ã‰clairs. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, a move that will take the company closer towards being a complete foods and beverages player.